WellSort 2.0 Launches at Allagash Brewing Co.

WellSort, a Maine-founded company dedicated to simplifying wellbeing for employees and students, officially launched its new digital wellbeing platform, WellSort 2.0, this week in partnership with Allagash Brewing Co., one of Maine’s most recognized and community-minded employers.

The soft launch took place during Allagash’s employee Wellness Fair, where team members were invited to experience the new platform firsthand. The tool helps individuals clarify their wellbeing priorities through a quick and engaging digital self-reflection activity, empowering them to take action on what matters most for their balance and wellbeing.

“At Allagash, we’ve always believed that when people feel balanced and supported outside of work, they bring their best selves to work,” said Celine Frueh, VP of Human Resources and Organizational Development at Allagash Brewing Co. “Partnering with WellSort helps us understand how to better support our employees’ wellbeing, so we can prioritize more meaningful resources. It’s about focusing on the human, not just the worker—and that’s what makes Allagash such a special place to be.”

For employees, the WellSort 2.0 experience is free to use and designed to be simple, intuitive, and personally relevant. For employers, it provides authentic, aggregated wellbeing insights that help leaders make more informed decisions about programs, benefits, and resources that best serve their people.

“It’s especially meaningful to be launching WellSort 2.0 with a Maine-based organization like Allagash,” said Tim Seavey, Co-Founder and CEO of WellSort. “We share a commitment to helping people feel supported, connected, and cared for, at work and outside of work. Our goal with this new platform is to make personal wellbeing easier to define, act on, and measure, so organizations can build healthier, more engaged workplace cultures.”

WellSort 2.0 represents the next evolution of the company’s wellbeing technology, offering employers, colleges, and universities across the country a streamlined, data-informed approach to understanding and supporting their people.

Founded by mental health and career counselor, Anush Hansen, and headquartered in Maine, WellSort is rooted in the belief that balance and wellbeing should be within everyone’s reach—and that when organizations invest in their people, communities thrive.